‘Darwaza Bandh’ Toilet Usage Campaign of Swachh Bharat Mission – Current Affairs and Government Programmes
For promotion of toilet usage across the country’s villages, the Ministry of Drinking Water and Sanitation has come out with an aggressive new campaign called Darwaza Bandh starting from May 30th, 2017. Iconic Bollywood actor, Mr. Amitabh Bachchan, will lead the campaign.
The campaign has been supported by the World Bank and is being rolled out countrywide immediately after the launch. It is designed to encourage behaviour change in men who have toilets but are not using them. The campaign also features actress, Ms Anushka Sharma, who will be seen encouraging women to stand up for this issue in their villages and assume a leadership role.
Mr. Amitabh Bachchan has been the ambassador for the Swachh Bharat Mission and is already associated with its ongoing campaigns. Behaviour change has been the focus of Swachh Bharat Mission, which is being pursued through a country-wide comprehensive IEC(Information-Education-Communication) programme. Communication campaigns have been taken up both, at the central and State levels, for promoting sustained use of toilets and for sustaining the Open Defecation Free status achieved.